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    Shopping Research in ChatGPT

    Shopping just got a whole lot easier with the innovative Shopping Research feature in ChatGPT.

    AI Research Team
    November 24, 2025
    3 min read
    Featured image for Shopping Research in ChatGPT

    Shopping just got a whole lot easier with the innovative Shopping Research feature in ChatGPT. This AI-powered shopping assistant is designed to help users effortlessly find and compare products, track deals, look for gifts, and discover lookalike items—all from within the ChatGPT interface. It's an all-in-one solution aiming to simplify the product research process by synthesizing information from trusted sources to offer personalized buying guides and accurate product recommendations.

    Key Features of ChatGPT Shopping Research

    ChatGPT Shopping Research is packed with features that cater to every shopper's needs:

    • Comparative shopping: ChatGPT compares multiple product options across various categories like electronics, beauty, home essentials, and fashion. It analyzes multiple product details and specifications to provide comprehensive research.
    • Lookalike product finding: Users can upload a photo, such as one of a dress, and ask ChatGPT to find similar items within a specified price range.
    • Proactive personalized recommendations: For ChatGPT Pulse users, the tool can automatically generate buying guides based on past interactions.
    • Instant Checkout: Integrated with sellers, currently U.S.-based Etsy and soon with Shopify merchants, this feature allows users to buy products directly within chat through a seamless order-confirmation and payment flow.
    • Enhanced citation and accuracy: A specialized variant of GPT-5 mini is used, trained specifically for shopping tasks to improve the accuracy of price and product detail citing from reliable sources. Users are advised to verify details on merchant sites due to potential errors.

    Availability and Cost

    The shopping features are accessible to all ChatGPT users, including free, Plus, and Pro subscribers, and even those not logged in. It's nearly unlimited during the holidays and generally available via the “Shopping Research” option in the ChatGPT interface. The best part? Users incur no direct fees for using these features or the Instant Checkout. Merchants cover a small transaction fee whenever a purchase is completed via the Instant Checkout, keeping it free for users.

    ChatGPT's Shopping Research feature is your go-to AI assistant for effortless product comparison, discovery, and purchase. It's a free tool for users, seamlessly integrated into your ChatGPT conversations. While merchants pay fees for fulfillment-facing features, the service ensures trustworthy sourcing, albeit recommending users verify details on merchant sites to avoid potential inaccuracies.

    Want to simplify your shopping experience? Reach out to Automated Intelligence for personalized assistance tailored to your needs.

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